Have an account? Log in.įanDuel's Australian sister sportsbook, Sportsbet, had cracked the code a few years earlier, and Flutter had expanded the bet-builder format to the UK and other markets.įanDuel was eager to bring the technology to the US as it grasped for a competitive edge. This story is available exclusively to Business InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.